Post by Darth Tee on Jul 22, 2005 19:49:11 GMT 8
REALLY FACINATING AND A MUST SEE EVENT
This is amazing. Turn your sound on & click on the link below -
then come back and read the commentary under the website below.
Enjoy!!!
www.steelcitysfinest.com/HondaAccordAd.htm
We are told that there are no computer graphics or digital tricks in
the film. Everything you see really happened in real time exactly as
you see it. The film took 606 takes. On the first 605 takes,
something, usually very minor, didn't work.
They would then have to set the whole thing up again. The crew spent
weeks shooting night and day. By the time it was over, they were
ready to change professions. The film cost six million dollars and
took three months to complete including full engineering of the
sequence.
In addition, it's two minutes long so every time Honda airs the film
on British television, they're shelling out enough dough to keep any
one of us in clover for a lifetime. However, it is fast becoming the
most downloaded advertisement in Internet history. Honda executives
figure the ad will soon pay for itself simply in "free" viewings
(Honda isn't paying a dime to have you watch this commercial!). When
the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.
There are six and only six hand-made Accords in the world. To the
horror of Honda engineers, the filmmakers disassembled two of them to
make the film.
Everything you see in the film (aside from the walls, floor, ramp,
and complete Honda Accord) are parts from those two cars. The
voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer
graphics have gotten. They fell off their chairs when they found out
it was for real. Oh, and about those funky windshield wipers on the
new Accords, the windshield wipers have water sensors and are
designed to start doing their thing automatically as soon as they
become wet. It looks a bit weird in the commercial.
This is amazing. Turn your sound on & click on the link below -
then come back and read the commentary under the website below.
Enjoy!!!
www.steelcitysfinest.com/HondaAccordAd.htm
We are told that there are no computer graphics or digital tricks in
the film. Everything you see really happened in real time exactly as
you see it. The film took 606 takes. On the first 605 takes,
something, usually very minor, didn't work.
They would then have to set the whole thing up again. The crew spent
weeks shooting night and day. By the time it was over, they were
ready to change professions. The film cost six million dollars and
took three months to complete including full engineering of the
sequence.
In addition, it's two minutes long so every time Honda airs the film
on British television, they're shelling out enough dough to keep any
one of us in clover for a lifetime. However, it is fast becoming the
most downloaded advertisement in Internet history. Honda executives
figure the ad will soon pay for itself simply in "free" viewings
(Honda isn't paying a dime to have you watch this commercial!). When
the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.
There are six and only six hand-made Accords in the world. To the
horror of Honda engineers, the filmmakers disassembled two of them to
make the film.
Everything you see in the film (aside from the walls, floor, ramp,
and complete Honda Accord) are parts from those two cars. The
voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer
graphics have gotten. They fell off their chairs when they found out
it was for real. Oh, and about those funky windshield wipers on the
new Accords, the windshield wipers have water sensors and are
designed to start doing their thing automatically as soon as they
become wet. It looks a bit weird in the commercial.
